Friday, July 31, 2009

Business stripped bare - Richard Branson

Read but dont follow!

A great book to read for any entrepreneur or business manager. With great insight as well as humor, Richard Branson tell us his view of the business world, his many success stories and a few disappointments. It is an inspiring story but people like Mr.Branson are one in a billion. If the rest of us try to follow the act, we will quickly realize that none of it is as easy as it looks. As an entrepreneur I can very well admire and appreciate Mr.Branson's capabilites. But just like how a club tennis player can look with awe but cannot imitate, the elegance of the strokes which Federer plays with such ease, we need to realize that a Brenson act is one that would be practically impossible to be replicated by anyone else.

But the book offers good advice, though Mr.Branson still seems to be continuing to sell his brand through the book as well - especially in the first 200 pages. The last 100 pages are more fascinating as Mr.Branson moves away from the Virgin story and tells us the challenges the world is facing. His approach to solving the problems of humanity is very inspiring and he shows how all of us at any level can contribute in our own way. And no contribution is too small.

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